Privacy Policy

1. Introduction

Welcome to Alex Lux's website ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collection, use, and disclosure when you visit our website at https://www.alexflux.com.

2. Information We Collect

2.1 Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar tracking technologies, including:

• Google Analytics Data: We use Google Analytics (tracking IDs: G-2TX7V4D26R and G-QJ74ES61XQ) to collect information about how you interact with our website, including:
  • Page views and navigation patterns
  • Time spent on pages
  • Device information (browser type, operating system)
  • IP address (anonymized)
  • Geographic location (country/city level)
  • Referral sources
• Browser Information: Browser type, language preferences, and screen resolution
• Usage Data: Pages visited, click patterns, and interaction with website features

2.2 Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Form Data: When you use our contact form, we collect your name, email address, and message content
• AI Chatbot Interactions: Conversations with our AI assistant "Jax" may be logged for service improvement and lead qualification purposes
• Email Subscriptions: If you subscribe to our newsletter or mailing list, we collect your email address

3. How We Use Your Information

We use the collected information for the following purposes:

• Website Analytics: To understand how visitors use our website and improve user experience
• Service Improvement: To enhance our services, content, and website functionality
• Communication: To respond to your inquiries and provide customer support
• Lead Qualification: To identify potential clients and understand their needs
• Marketing: To send you relevant information about our services (with your consent)
• Legal Compliance: To comply with applicable laws and regulations

4. Third-Party Services

4.1 Google Analytics

We use Google Analytics to track and analyze website traffic. Google Analytics uses cookies to collect information about your use of our website. This information is transmitted to and stored by Google on servers in the United States.

Google may use this data to:

• Evaluate your use of our website
• Compile reports on website activity
• Provide other services relating to website activity

Google's use of data is subject to Google's Privacy Policy. You can opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.

4.2 Other Third-Party Services

• EmailJS: Used for processing contact form submissions
• Mailchimp: Used for email marketing and newsletter subscriptions
• Vercel Analytics: Used for website performance monitoring

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your preferences and activity on our website. You can control cookie preferences through our cookie consent banner or your browser settings.

Types of Cookies We Use:

• Analytics Cookies: Help us understand how visitors interact with our website (requires your consent)
• Essential Cookies: Required for the website to function properly (cannot be disabled)

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Right to Access: You can request access to the personal data we hold about you
• Right to Rectification: You can request correction of inaccurate personal data
• Right to Erasure: You can request deletion of your personal data ("right to be forgotten")
• Right to Object: You can object to processing of your personal data
• Right to Data Portability: You can request a copy of your data in a structured format
• Right to Withdraw Consent: You can withdraw your consent for data processing at any time
• Cookie Preferences: You can manage your cookie preferences through our cookie consent banner

To exercise any of these rights, please contact us at [email protected].

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Google Analytics data is retained according to Google's data retention policies (typically 14-26 months).

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our website, you consent to the transfer of your information to these countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: